How can understanding football, jam and carwashes help increase sales?
14 Oct 2024
Business Theatre
Behavioural economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Behavioural economics examines the differences between what people “should” do and what they actually do and the consequences of those actions.
Learning Outcomes: An understanding of some of the unconscious biases we use to make decisions. How we can harness these biases to improve the customer experience and grow your business. What prevents people making the “rational” or “optimal” decision, even if they have the information and the tools available to do so.
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