5 Things to Avoid When Digitising Your Pharmacy

1) Getting a Website That Doesn’t Work For You

 

Unlike the early 2000s, it’s no longer possible to grow your business just by having a website.

Nowadays, people expect an easy & convenient way to order and book online, and businesses that don’t offer this are at risk of losing customers.

Your patients are no different.

But with so many website providers trying to get your attention, it can be difficult to know which one can really give your patients the convenience they’re looking for.

That’s why we created the UK’s first pharmacy “Smart Website”, fully integrated with Healthera’s tried and tested ordering journeys that more than 750,000+ patients use everyday:

• Designed to convert web visitors into patients
• Fully-branded to your pharmacy
• Hosted on your own domain
• Gives patients a way to order prescriptions, book services & buy OTC items online
• New: Host Pharmacy First video consultations directly from your website

If you’d like to see how a new Smart Website could grow your pharmacy online, visit us at Stand C26 and ask a friendly member of our team for a quick website demo.

 

2) Giving Patients a Broken, Unfinished App

 

Is there anything worse than an app that doesn’t work?

We’ve all been there…

And it’s the same for your pharmacy app, if it freezes or doesn’t allow patients to order online

• you’re at risk of losing them to another pharmacy.

But the issue is, most pharmacy app providers are in a race against time before their budget dries up, so they’re forced to sell you a faulty product or close their business for good.

After 8 years of development, Healthera is the only pharmacy app that has managed to avoid this trend, and gives more than 750,000+ patients a tried & tested way to:

 

• Order their prescriptions online
• Book services with your pharmacy
• Buy OTC items
• Request private treatments
• Set medicine reminders
• Create order schedules
• And more…

 

And we haven’t stopped there either, we’re always working on bringing exciting new features, partnerships, and integrations to give our pharmacy partners new ways of generating revenue online.

If you’d like to hear more about how we could help digitise your pharmacy the right way, simply visit us at Stand C26 and ask to speak to someone about our pharmacy app.

 

3) Giving Your Staff Tech-Paralysis

 

One pitfall many pharmacy owners fall into when digitising their pharmacy is getting a new platform for every aspect of their business.

Though this is done with the intention of making life easier for staff, it pressures staff to constantly switch between platforms in order to keep on top of everything.

And if your pharmacy staff don’t feel that your platforms ARE making their lives easier, they’ll simply avoid using them - leaving you paying for several useless subscriptions.

To avoid this, you should give your staff a single dashboard that gives your staff everything they need to care for patients and grow your pharmacy.

Healthera Connect™ is the UK’s most popular Patient Management Platform, with more than 1,600+ community pharmacies already onboard, that gives you a central dashboard to view and manage all your online orders and bookings.

Plus, you’ll get access to this, your pharmacy app, and website all in one simple subscription.

If you’d like to see how Healthera Connect™ could help streamline your tasks and grow your revenue, simply visit us at Stand C26 and ask to see our digital dashboard in action.

 

4) Leaving Your Staff To “Get On With It”

 

Digitising your pharmacy is a big step towards future-proofing your pharmacy against online competition, but it’s only the first step.

Much like giving your staff too many platforms to handle, if they’re not trained to use your new platform - they simply won’t use it.

This is because it always seems easier to keep doing things the way you know how, even if the new way promises to be simpler in the long run.

Most pharmacy platform providers simply get your pharmacy onboard, wish you the best, and expect your pharmacy staff to intuitively begin using the platform.

At Healthera, we know busy life is in your pharmacy, which is why we give your staff a helping hand to learn the technology you’ve unlocked for them.

When you first join us, you’ll be given a dedicated Onboarding Specialist that’ll host in-depth training sessions with your staff so they’re comfortably able to replace their slow, tedious analog tasks with Healthera’s easier and quicker digital processes.

And that’s not all, once your staff are ready to use the platform, you’ll have ongoing support from your dedicated Pharmacy Success Specialist to get more patients using your app, show your staff how to use our latest features, and more.

Put simply: their only job is to help you and your staff make the most of the Healthera platform.

If you’d like to learn more about how our team can help you grow your pharmacy business, simply visit us at Stand C26 and ask to speak with a member of our team.

 

5) Not Evolving with New Pharmacy Technology

 

Technology moves fast, and so do successful businesses…

Large, online-only pharmacies have the budget to hire teams of people, whose sole job is to think of new ways to generate more revenue.

Unfortunately, this isn’t possible for most high-street pharmacies, so your chosen pharmacy platform should give you the opportunities you need to grow.

But for most start-up pharmacy platforms, they’re not able to grow your pharmacy because they’re too focused on getting new pharmacies onboard and trying to get their patient-facing app to work.

Healthera is the only pharmacy platform provider that has already passed the stumbling blocks faced by most start-up providers, which means we’re already able to give you a fully-functional platform from day one that your patients are happy to use.

And because of this, our teams are able to focus on building exciting ways to grow your pharmacy’s revenue through new features, partnerships, and integrations.

Our latest revenue-generating feature Healthera Clinic made one pharmacy an extra

£24,465 during a 2 month trial period, and doesn’t require you to spend anything on additional staff or marketing.

If you’d like to learn about our revenue-generating features and partnerships, simply visit us at Stand C26 and ask a friendly member of our team to show you more.