At Ipsos, Professor Strong leads a behavioural practice that focuses on understanding complex human decision making – and finding ways to engage and help encourage positive outcomes. Professor Strong has extensive experience of applying this to behaviour change challenges, both in the public and private sectors. As Professor of Practice at Nottingham University Business School, he is actively engaged in a range of programmes that bring industry and academics together in partnership. He is a published author (Humanizing Big Data and Out of Time) and is the founder and editor of the popular blog, Frontline Be Sci. He also chairs the MRS Delphi Group, the UK thinktank for the research industry.